HexClad Makes Super Bowl Debut with Gordon Ramsay and Pete Davidson in Alien-Themed Ad

The cookware brand uses a humorous Area 51 storyline to introduce its products to millions during Super Bowl LIX.

HexClad, a direct-to-consumer cookware brand, will air its first-ever Super Bowl ad during Super Bowl LIX, marking a major milestone for the company.
The ad stars celebrity chef Gordon Ramsay, who is tasked with cooking for aliens at Area 51 using HexClad cookware, which is humorously described as being based on alien technology.
Comedian Pete Davidson makes a cameo as an 'alien ambassador,' adding comedic flair to the ad with his banter and chemistry with Ramsay.
HexClad's campaign includes a robust social media strategy, featuring teasers, behind-the-scenes content, and an extended cut of the ad to maximize engagement beyond the Super Bowl broadcast.
The company views the ad as a long-term investment to boost brand awareness and highlight its premium cookware, which ranges from $109 pans to $3,000 kitchen sets.