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Heung-min Son’s LAFC Jersey Tops Global Sales

A rapid rise in ticket prices underlines how the league’s growth strategy leans on high-profile signings to boost merchandise revenue.

Overview

  • LAFC vice president John Tarrington said Son’s jersey has topped global athlete-shirt sales for two weeks running.
  • Club sources report that online stock of Son’s white jerseys sold out within days, with the official store listing prices of $114 to $195.
  • South Korean outlets say ticket prices for LAFC matches have surged to between $300 and $1,500 to see Son play.
  • Son joined LAFC on a multi-year contract after a record $26.5 million transfer and is earning about $20 million per season.
  • Front Office Sports data suggest his initial sales pace could surpass Lionel Messi’s 500,000 jerseys sold in Inter Miami’s first month.