Overview

• Hessian chambers of commerce are rolling out events, offers and a touring bus to steer attention to shopping, dining and services in town centers.
• The IHK Frankfurt plans to present its local program on Monday, 25 August, ahead of the statewide action days in mid-September.
• Participation has expanded, with 25 municipalities involved in 2025 after 22 a year earlier, according to the IHK Kassel‑Marburg.
• Merchants report strong resonance and noticeable footfall on action days, with chambers citing gains in customer loyalty and visibility.
• Trade representatives say the campaign cannot fix structural pressures such as labor shortages and rising costs, pointing to federal support like the ZIZ program and local initiatives in Wiesbaden, Offenbach and Hanau.