Overview

• HertzCarSales.com now lets shoppers browse inventory, get pre‑qualified, secure financing, receive trade‑in offers, and complete purchases online across the United States.
• The website previously functioned mainly as a listings catalog, with most deals finalized at 45 Hertz retail locations, which remain available for in‑person sales.
• Hertz is expanding sales through Amazon Autos beyond its initial four‑city pilot, adding a high‑visibility channel for direct‑to‑consumer used‑car transactions.
• A new national ad campaign featuring Tom Brady begins Wednesday to promote the online buying experience and drive consumer awareness.
• Hertz manages roughly 560,000 vehicles and sells about half each year, and analysts say the retail push could pressure traditional dealers as the company seeks higher resale prices and quicker turnover.