Hertz Accelerates EV Fleet Reduction, Selling 30,000 Units Amid Financial Strain
The rental car company faces steep losses and depreciating asset values, prompting a significant increase in electric vehicle disposals.
- Hertz plans to sell an additional 10,000 electric vehicles in 2024, bringing the total to 30,000, as it grapples with high depreciation costs and repair expenses.
- The company reported a $195 million charge to vehicle depreciation in the first quarter, reflecting the financial impact of its EV strategy.
- Shares of Hertz plummeted by over 20% following the announcement, marking a significant drop in market value.
- The decision to reduce the EV fleet is part of a broader strategy to realign with market demand and reduce operating costs.
- Analysts highlight the challenges faced by the EV rental market, suggesting that consumer readiness and market conditions have adversely affected Hertz's ambitious plans.