Particle.news

Download on the App Store

Herschend Permanently Closes Two Georgia Family Entertainment Centers

The company says the Georgia FECs do not fit its operating model.

Overview

  • Malibu Norcross in Gwinnett County and Mountasia in Marietta closed permanently on Sept. 28, according to company and park statements.
  • Both facilities were part of the U.S. portfolio Herschend acquired from Palace Entertainment in May.
  • Herschend said the decision reflects differences in how family entertainment centers operate compared with the attractions it is structured to support.
  • CEO Andrew Wexler thanked employees and local communities and stressed the closures are not a reflection on hosts or guest experience quality.
  • Dollywood in Pigeon Forge remains open and operating as usual, countering unverified social media posts that claimed the park was closing.