Overview
- Herschend purchased Silverwood Theme Park and Boulder Beach Water Park in Athol, Idaho, adding the Northwest’s largest park to its lineup.
- The acquisition lifts Herschend’s U.S. portfolio to nearly 50 theme parks, aquariums, and other attractions.
- Silverwood’s longtime owners, the Norton family, said they chose Herschend for shared values and a long-term approach.
- After acquiring Palace Entertainment earlier this year, Herschend sold three properties to Lucky Strike Entertainment and shut two smaller Georgia parks as part of a portfolio reset.
- Herschend attractions draw about 20 million visitors annually, and industry chatter points to potential West Coast deals if larger operators divest assets.