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Herschel and Heinz Launch 'Travel With Taste' Ketchup-Red Luggage

The capsule is available exclusively on Herschel’s website in limited quantities in the U.S. and Canada.

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Herschel x Heinz collaboration.

Overview

  • The two-piece line features a Heritage Hardshell Medium and a Heritage Hardshell Large Carry-On in Heinz’s signature red.
  • Playful brand cues include “tear here” graphics, a ketchup-packet luggage tag, and interiors printed with Heinz packet motifs.
  • Construction details include 70% polycarbonate shells, impact resistance, split compartments with zip closure, and reinforced corners.
  • Purchases are restricted to herschel.com for U.S. and Canadian customers, with supply limited to a short-run release.
  • Pricing reports conflict by outlet and region, with WWD citing $330 (Medium) and $280 (Carry-On) in the U.S., while Canadian coverage lists $400 and $335.