Overview
- Preston formally restarts his namesake brand after buying back all rights from New Guards Group and now owns 100% of the label.
- Design pivots from loud graphics to sleek, well-cut wardrobe staples reflecting a more mature aesthetic and everyday wear.
- The first release, Foundation: The Blue Line Edit, is available now with seven pieces priced from $195 to $945.
- Block 2 is scheduled for December 11 and includes items such as a black zip-up hoodie, camo bomber, white dress shirt, and a red studded leather belt.
- Future drops will introduce upcycled and one-of-one pieces with a return to hand screen-printing, and any runway comeback will happen on Preston’s timeline.