Overview

• Production and dispatch of the Mavrick 440 halted after April 2025 and Hero officially pulled the model from its lineup on August 4, 2025.
• The roadster sold just 3,214 units between April and December 2024 and saw monthly volumes drop to single digits by April 2025, underscoring weak consumer uptake.
• Built on the Harley-Davidson X440 platform and priced between Rs 1.99 lakh and Rs 2.25 lakh (ex-showroom), the Mavrick aimed to challenge established modern classics but failed to gain traction.
• Analysts point to intense competition from Royal Enfield, Honda and Jawa in the modern classic segment alongside limited brand appeal and muted marketing support for the Mavrick.
• With the Mavrick discontinued, Hero is refocusing on bolstering the X440’s market presence and has trademarked “Mavrick 440 Scrambler,” hinting at a possible future variant.