Particle.news

Download on the App Store

Hero Mavrick 440 Resurfaces in TVC Spy Shots With USD Forks, ‘Hunk 440’ Badge

The delisted 440cc roadster from the Hero–HaHarley X440 program now appears with pricier hardware, prompting debate over a relaunch or an export‑market rebadge.

Overview

  • Spy visuals from a Pune TVC shoot show gold-finished upside-down front forks, a matte grey finish, and a bronze or copper-toned engine cover.
  • The fuel tank bears a Hunk 440 badge used by Hero in overseas markets, suggesting the bike could be intended for export rather than an India relaunch.
  • A TFT display was seen on the EICMA 2024 prototype, but the latest footage does not clearly confirm whether this test unit carries that cluster.
  • Hero delisted the Mavrick 440 in August after weak sales, a slump attributed to cost-cut equipment choices that undercut the bike’s perceived value.
  • The sighting is credited to enthusiast Satyam Bhardwaj, and Hero has not announced plans or commented on the model’s future.