Overview

• Hermès announced a U.S.-exclusive price increase effective May 1 to neutralize the impact of a 10% universal import tariff imposed earlier this month.
• The price hike is in addition to a previously announced global increase of 6–7% for 2025, part of the brand's annual pricing strategy.
• Hermès reported €4.1 billion in global sales for Q1 2025, an 8.5% year-on-year increase, with the Americas region growing 13.3%.
• The company recently surpassed LVMH as the world's most valuable luxury group, reflecting its resilience and strong market position.
• Hermès attributes its ability to pass on tariff costs to its affluent, price-agnostic clientele and its commitment to 'Made in France' craftsmanship.