Hermès Reports 18% Q4 Sales Growth, Defying Luxury Market Slowdown

The French luxury brand outperformed rivals with strong demand across regions and product categories, driven by affluent customers.

Hermès achieved an 18% increase in Q4 sales, reaching €3.96 billion, surpassing analyst expectations of 10% growth.
The Americas and Japan led regional growth, with sales up 22.3% and 22.4% respectively, while the Middle East saw a remarkable 123.2% rise following expanded operations in the UAE.
Leather goods, including the iconic Birkin and Kelly bags, saw the highest category growth at 21.5%, contributing significantly to overall revenue.
Despite challenges in the broader luxury market, Hermès maintained resilience, with full-year sales rising 15% to €15.2 billion and net profit reaching €4.6 billion.
Hermès plans continued expansion with new workshops in France and store openings in smaller cities, emphasizing creativity, craftsmanship, and exclusivity.