Overview
- Rebag’s sixth annual Clair index analyzed millions of transactions across brands, categories and regions to measure value retention.
- Hermès averaged 138% retention in 2025, with two-bag-per-year quotas and a one-registered-address rule helping push eight styles above retail.
- Over the past decade, Birkin bags appreciated 92% on the resale market versus 43% retail price growth at Hermès.
- The Row reached “unicorn” status at about 97% retention and Miu Miu posted a record 104%, reflecting demand for craftsmanship-led design.
- Revival cycles and macro trends shaped winners, from Louis Vuitton x Takashi Murakami pieces exceeding 130% with sixfold search spikes to Van Cleef & Arpels jewelry at 112% retention as gold prices climbed.