Hermès Faces Class Action Lawsuit Over Birkin Bag Sales Practices

The lawsuit accuses the luxury brand of antitrust violations by linking the sale of its coveted Birkin bags to the purchase of other items.

A class action lawsuit has been filed against Hermès by two Californian shoppers, accusing the luxury brand of antitrust violations by linking the sale of Birkin bags to the purchase of other items.
Despite the high price of Birkin bags, ranging from £9,000 to £150,000, Hermès maintains a deliberately mysterious and selective sales process, making them highly sought-after.
The lawsuit sheds light on the exclusive and convoluted process of acquiring a Birkin bag, often involving a lengthy relationship with a sales assistant and additional purchases.
Hermès argues that the scarcity of Birkin bags is due to the time-intensive craftsmanship involved in their production, with each bag taking years to master.
The resale market for Birkin bags is booming, with bags retaining around 130% of their original value and some rare models fetching record-breaking prices at auction.