Overview

• Samuel revealed the partnership on September 2 in a video introducing YSL Beauty’s MYSLF L’Absolu fragrance and framing its message around authenticity, self-expression and confidence.
• In the clip, he said scent gives him warmth, comfort, happiness and energy.
• Heidi Klum shared and celebrated her son's announcement in her Instagram Story.
• His recent rise includes a January runway debut at Lena Erziak Haute Couture in Paris, a July signing with Next Management and an August walk for Kith’s Fall 2025 show in New York City.
• Outside modeling, he is pursuing music production and is reported to work with his father, musician Seal.