Overview

• On September 2, Samuel posted a short Instagram video presenting YSL Beauty’s latest fragrance and confirming his role in the MYSLF Talent Squad.
• Heidi Klum amplified the news by sharing her son’s announcement in an Instagram Story.
• The endorsement follows 2025 runway appearances at Lena Erziak Haute Couture in Paris and Kith’s Fall show in New York.
• Samuel has been represented by Next Management since July and has appeared in Hunger magazine.
• Coverage notes other MYSLF campaign figures such as actor Austin Butler, situating Samuel within a high-profile lineup.