Henry Cavill Joins Longines as Brand Ambassador

The actor will represent the Swiss watchmaker's 'elegance is an attitude' philosophy as its newest 'Ambassador of Elegance.'

Henry Cavill has been named a brand ambassador for Longines, the luxury Swiss watchmaker established in 1832.
Cavill praised Longines for its 'understated elegance' and commitment to precision craftsmanship, aligning with his personal values.
As part of his new role, Cavill will visit the brand’s headquarters in Saint-Imier, Switzerland, to explore its watchmaking legacy.
Longines' CEO Matthias Breschan highlighted Cavill's sophistication, warmth, and multifaceted personality as embodying the brand's modern spirit.
Cavill joins a roster of Longines ambassadors that includes Jennifer Lawrence, Kate Winslet, and Barbara Palvin.