Overview

• Henkel confirmed it has permanently stopped producing and offering Fa bar soap and that a return to shelves is not planned.
• Retailers sold the last stocks in early 2025, leaving the soap largely unavailable in German chains like dm and Rossmann as well as abroad.
• The decision stems from a strategic portfolio realignment that prioritizes faster‑growing, higher‑margin categories within the Fa brand.
• Henkel’s 2022 merger of its laundry and body‑care units preceded the 2025 Fa relaunch that centered the range on shower gels and deodorants.
• Introduced in 1954, the soap holds strong nostalgia value in Germany, notably as a coveted Western product in the former DDR, with remaining bars mostly found online.