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Henkel Confirms Fa Soap Discontinued in Portfolio Refocus

Henkel cites a focus on higher-growth, higher-margin items.

Overview

  • Henkel told BILD that soap is no longer offered under the Fa brand.
  • The August 2025 relaunch limits Fa’s lineup to shower gels and deodorants, excluding bar soap.
  • BILD reports remaining stocks were sold off early 2025, with the product scarce in stores since.
  • BILD also reports the soap is no longer produced or sold abroad, though the exact stop date is unclear.
  • The decision follows a 2022 restructuring that merged detergents and bodycare, ending a product first introduced in 1954 with lasting cultural recognition.