Hendrick Motorsports Ends Sponsorship Deal with Hooters
The NASCAR team cites the restaurant chain's inability to meet financial commitments as the reason for the termination.
- Hooters had been sponsoring the No. 9 car driven by Chase Elliott since 2017.
- The decision follows Hooters' closure of over 40 locations nationwide due to financial pressures.
- Both parties attempted to find a solution before ending the partnership.
- Hooters has a long history in NASCAR, starting in the early 1990s with Alan Kulwicki.
- Hendrick Motorsports expressed gratitude for Hooters' contributions over the years.