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Hendrick Motorsports Ends Sponsorship Deal with Hooters

The NASCAR team cites the restaurant chain's inability to meet financial commitments as the reason for the termination.

  • Hooters had been sponsoring the No. 9 car driven by Chase Elliott since 2017.
  • The decision follows Hooters' closure of over 40 locations nationwide due to financial pressures.
  • Both parties attempted to find a solution before ending the partnership.
  • Hooters has a long history in NASCAR, starting in the early 1990s with Alan Kulwicki.
  • Hendrick Motorsports expressed gratitude for Hooters' contributions over the years.
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