Helmut Lang Revival Led by Rising Designer Peter Do Pays Homage to the Brand's Legacy While Forging a New Path

After years of false starts, the storied '90s label Helmut Lang is getting another shot at revival under the creative direction of buzzy young designer Peter Do.
Do's NYFW debut collection featured strong tailoring and utilitarian elements as an ode to Lang's minimalist ethos, while injecting a modern, energetic spirit.
The androgynous collection focused on versatile suiting and oversized outerwear, touched with nostalgic details and collaborations with a poet and hairstylist.
While respected, Do's collection met a mixed response from critics on whether it captured the original subversive magic of vintage Lang.
Nonetheless, the commercially appealing collection points to a promising new chapter for Lang under Do's stewardship.