Overview
- New Benzinga pieces dated Nov. 23 feature Chris S of Johns Creek and Michael Belt of Milton, following a Nov. 22 Markets Insider post with Michael Moore of Sandy Springs.
- The articles describe ceramic coatings with microscopic particles that create a breathable barrier which blocks rain but lets interior vapor escape to limit moisture damage.
- Reflective formulations are presented as deflecting solar radiation to reduce surface heat and stabilize indoor temperatures during Georgia’s hot, humid summers.
- Durability claims include multi-year longevity often cited at 10–20 years, with resistance to cracking, peeling, mold, and mildew, plus reduced repainting and routine upkeep.
- Energy and sustainability assertions include lower HVAC load and potential cooling-cost cuts of up to about 20 percent, low-VOC options, and fewer repaint cycles, though the savings figure lacks independent verification.