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HelloFresh To Pay $7.5 Million in California Settlement Over Auto-Renewal Practices

Prosecutors say the case, led by a statewide task force, targets deceptive subscription tactics by the dominant U.S. meal‑kit provider.

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(Photo courtesy of HelloFresh)

Overview

  • A Santa Clara County judge approved the agreement resolving allegations that HelloFresh violated California’s Automatic Renewal Law and False Advertising Law.
  • The payment includes $6.38 million in civil penalties, $120,000 for investigative costs, and $1 million in restitution for eligible Californians.
  • Restitution applies to customers enrolled from Jan. 1, 2019 to Aug. 18, 2025 who were charged for a first shipment without consent, canceled afterward, and never received a refund, with notices to be sent by a claims administrator.
  • The California Automatic Renewal Task Force co-led the case with the Santa Clara and Los Angeles district attorneys, joined by San Diego, Santa Barbara, Santa Cruz, and the Santa Monica City Attorney.
  • HelloFresh denies wrongdoing and says its subscription terms and cancellation policies have been clear, stating it cooperated to resolve the matter.