Overview
- HelloFresh said it has concentrated all Germany and Austria production at Barleben, completing the relocation that began with the site’s 2022 build‑out.
- The Barleben plant plans output of up to 100 different dishes per week, which would be about double last year’s range.
- About 1,500 people work at the site today, and the company aims for 2,000, with hiring focused on automation technology and maintenance roles.
- The Verden facility in Lower Saxony will produce ready meals for another provider, which removes it from HelloFresh’s regional meal‑kit network.
- First‑quarter revenue fell to roughly €1.7 billion, while average order value rose as HelloFresh targeted more profitable customers and adjusted prices.