Overview

• Reese Witherspoon introduced Sunnie at Cannes Lions on June 18 as a Gen Z–focused imprint of Hello Sunshine aimed at inspiring authenticity and resilience.
• The multi-platform brand will span social content, digital zines, custom curriculum, book clubs, real-world events curated with input from a teenage advisory board.
• Collaborations with Gen Z creators Lana Condor, Molly Carlson, Raegan Revord will provide diverse perspectives through Sunnie’s programming.
• Hello Sunshine secured strategic alliances with organizations including AnitaB.org, Child Mind Institute, IF/THEN Initiative, Women’s Sports Foundation, Purdue University to support Sunnie’s mission.
• The launch follows Hello Sunshine’s new iHeartMedia podcast deal for Reese’s monthly book club anchored by journalist Danielle Robay.