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4w ago

Hello Sunshine Names Maureen Polo CEO as Sarah Harden Becomes Adviser

The appointment places a direct-to-consumer leader at the helm within Candle Media.

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Overview

  • Sarah Harden is stepping down as chief executive and will remain with Hello Sunshine as an adviser through 2026 to support the transition and strategic growth.
  • Maureen Polo, who joined in 2022 to lead direct-to-consumer, will work alongside President of Film & TV Lauren Neustadter, with Corey Shepardson elevated to COO while continuing as CFO.
  • Under Polo’s DTC leadership, Reese’s Book Club has made 116 selections since 2017, with more than 90 reaching the New York Times Best Seller list and contributing to roughly $800 million in U.S. sales.
  • Polo previously led marketing strategy for WarnerMedia’s entertainment portfolio and served as general manager at Fullscreen overseeing more than 350 employees.
  • Founded by Reese Witherspoon, Hello Sunshine is part of Candle Media, which acquired the company in 2021 in a deal reported at more than $900 million backed by Blackstone.