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Hello Kitty Poised for August 12 Debut in McDonald’s Mexico Cajita Feliz

Hints from McDonald’s community manager alongside an Arcos Dorados event listing point to an August 12 nationwide roll-out for the Hello Kitty collection.

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Overview

  • McDonald’s confirmed on social media that Sanrio characters, led by Hello Kitty, will join its Cajita Feliz menus in Mexico.
  • The company has not fixed an official launch date but described the drop as “ya casi,” suggesting it will follow the August 11 preview window.
  • Leaked photos of the upcoming Hello Kitty toys have circulated online, revealing the designs fans can expect.
  • An Arcos Dorados Digital event listing for August 12 in Polanco and Cancún reinforces speculation of a simultaneous national rollout.
  • The collaboration continues McDonald’s strategy of using limited-edition licensed characters to boost foot traffic and digital engagement among young customers.