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Hello Kitty and Friends: Freeze Tag Party Heads West on Switch November 6

Nighthawk Interactive is localizing Imagineer’s Sanrio tag-action game for Western audiences.

Hello Kitty and Friends Freeze Tag Party

Overview

  • Nighthawk Interactive announced a November 6, 2025 Western release for the Nintendo Switch, accompanied by a new trailer and screenshots.
  • Physical and digital editions are confirmed, pre-orders are open now, and physical copies include a sticker set while supplies last.
  • Matches feature a magical tag format with six Challengers versus two Hunters, with character abilities that evolve as they level up.
  • The game includes 35 playable Sanrio characters, over 70 solo missions, and a dress-up shop where jewels unlock characters and outfits.
  • Originally released in Japan on March 27, 2025 as Sanrio Characters Miracle Match: Magical Onigokko, the title was developed by Imagineer.