Overview

• Hello Bello, a baby products company co-founded by actors Kristen Bell and Dax Shepard, files for bankruptcy protection, citing high production and shipping costs as pivotal factors.
• The Los Angeles-based company, backed by VMG Partners, listed both assets and liabilities in the range of $100 million in its bankruptcy petition.
• Despite efforts to curb expenses by establishing its own diaper factory in Texas, the company failed to achieve rapid cost savings, further draining its financial resources.
• Hildred Capital Management, a private equity firm, offers a $65 million bid to buy Hello Bello out from bankruptcy, setting a baseline for potential further offers.
• Hello Bello products, initially sold exclusively at Walmart, later extended to other stores such as Meijer and CVS; the brand now joins others like Bed Bath & Beyond, strained by ongoing economic pressures such as inflation and high interest rates.