Hello Bello, Baby Product Company Founded by Actors Kristen Bell and Dax Shepard, Files for Bankruptcy Amid High Production and Shipping Costs

Bankruptcy filing reflects impact of high material costs and macroeconomic trends; Hildred Capital Management steps in with $65 million bid to purchase and sustain the operations.

Hello Bello, a baby products company co-founded by actors Kristen Bell and Dax Shepard, files for bankruptcy protection, citing high production and shipping costs as pivotal factors.
The Los Angeles-based company, backed by VMG Partners, listed both assets and liabilities in the range of $100 million in its bankruptcy petition.
Despite efforts to curb expenses by establishing its own diaper factory in Texas, the company failed to achieve rapid cost savings, further draining its financial resources.
Hildred Capital Management, a private equity firm, offers a $65 million bid to buy Hello Bello out from bankruptcy, setting a baseline for potential further offers.
Hello Bello products, initially sold exclusively at Walmart, later extended to other stores such as Meijer and CVS; the brand now joins others like Bed Bath & Beyond, strained by ongoing economic pressures such as inflation and high interest rates.