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Hellmann’s to Pay for Repairs After Mayo Dispute Arson at Seville Café

The Instagram pledge drew mixed local reactions to a brand stepping into a criminal case.

Overview

  • The offer follows an August 21 incident in which a customer allegedly returned with gasoline, doused the counter and set Cafetería Las Postas on fire after being told mayonnaise was unavailable.
  • The café owner estimated €7,000–€10,000 in damage, and staff used an extinguisher to limit the blaze as customers fled.
  • Bystanders helped detain the suspect, who suffered burns, and police arrested him; a Spanish court later ordered him held without bail.
  • Hellmann’s Spain told the café it would cover repairs and ensure mayonnaise availability, posting the pledge publicly on Instagram.
  • The restaurant thanked the company for the assistance, while commenters split between praising the help and criticizing it as opportunistic marketing.