Overview

• The Hella Juneteenth festival at the Oakland Museum of California drew close to 3,500 people to a cookout-style celebration of black freedom and resilience.
• Hella Creative, the grassroots group behind the festival, played a key role in the movement that led to Juneteenth’s designation as a federal holiday in 2021.
• Attendees sampled a menu crafted by local black chefs and enjoyed wine tastings from Black Vines featuring seven black-owned wineries.
• Organizers framed the event as a futureproof community initiative dedicated to preserving black legacy and fostering solidarity.
• Elected officials including Mayor Barbara Lee and Congresswoman Lateefah Simon joined families who voiced pride and concern over ongoing challenges to civil rights.