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Heisman TV Audience Hits 13-Year High on ABC as ESPN Extends Rights Deal

Nielsen shows roughly a 70% year-over-year jump, underscoring how a return to broadcast boosted the telecast.

Overview

  • ESPN reached a six-year extension with the Heisman Trust to retain broadcast rights, per Puck, with financial terms undisclosed and ESPN continuing to produce surrounding coverage.
  • The ABC presentation averaged 4.3 million viewers and peaked at 5.8 million, the event’s largest audience since 2012, according to Nielsen.
  • Viewership rose about 69–72% from last year’s ESPN telecast, a surge industry analysts mainly attribute to the move from cable to broadcast.
  • It was the first Heisman to surpass four million viewers since 2013 and the first to top three million since 2015; this was the ceremony’s first broadcast-network airing since 1993.
  • Indiana quarterback Fernando Mendoza won the trophy as ABC built a full day of college football around the show, while ESPN’s College Football Awards rose 48% to 582,000 viewers.