Overview
- Kraft Heinz introduced Leftover Gravy, its first squeezable gravy, nodding to Ross Geller’s “Moist Maker” sandwich from Friends.
- The product debuted Nov. 18 exclusively on Walmart.com as a limited Leftover Gravy kit.
- The offer paired the squeezable bottle with a $1.88 purchase of Heinz Homestyle Turkey Gravy and included a recipe card for an leftovers sandwich.
- Kits sold out quickly after launch, and Heinz says it will add more online throughout the week.
- The rollout leans on company research claiming 94% of Americans make leftover sandwiches and nearly half call gravy essential, as social reaction ranged from enthusiastic to critical.