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Heinz to Release Pickle-Flavored Ketchup in the U.S. in Early 2024

New ketchup flavor aims to engage with the reported 73% of Americans who enjoy the taste of pickles; it is already available on select UK markets and will be U.S-wide in 2024.

Overview

  • Heinz Pickle Ketchup, a blend of traditional ketchup with pickle seasoning, will be available in the U.S. from 2024, capitalizing on a Datassential Report indicating 73% of Americans enjoy the pickle taste.
  • The new flavor aims to echo the widespread pickle craze and the dedicated following of Heinz, dovetailing two popular preferences.
  • Heinz's previous endeavors in colored ketchups, although initially succeeding in increasing market share, were eventually discontinued due to concerns over nutritional value. The company assures the Pickle Ketchup will retain the traditional tomato ketchup recipe and color.
  • The Kraft Heinz Company views the addition of Pickle Ketchup as part of a wider trend for 'unexpected condiments' and growth strategy, aiming at enhancing its innovation over recent years.
  • The Pickle Ketchup is already available at select retailers in the UK and its U.S. rollout will mark its global launch, significantly expanding its market presence.