Overview

• Heinz has officially rebranded its classic Tartare sauce as Fish & Chips Sauce, describing it as 'Tartare 2.0' with a fresh and herby profile.
• The product retains traditional tartare ingredients like gherkins, dill, and parsley, but now includes mustard and is suitable for vegans.
• Priced at £3.39, the sauce is available in major UK supermarkets, including Tesco, Asda, Morrisons, and Lidl, as well as online.
• The rebranding follows Heinz's research showing a 5% annual increase in fish consumption in the UK and aims to appeal to younger demographics.
• Consumer response has been mixed, with some criticizing the relabeling as superficial and others noting the vegan-friendly update as a key improvement.