Overview

• Developed over months of R&D, the smoothie combines acai sorbet and a berry blend with Heinz Simply Ketchup to balance sweet, tart, and savory notes.
• The smoothie debuted Aug. 6 at participating Smoothie King outlets in Atlanta, Chicago, Denver, Miami, and parts of New York and northern New Jersey.
• Kraft Heinz and Smoothie King are encouraging customers to share reactions using the hashtag #KetchupSmoothie as part of a coordinated social media campaign.
• The limited release coincides with peak tomato harvest season to spotlight the all-natural, antioxidant-rich qualities of Heinz Simply Ketchup.
• Early feedback has been split, with some praising the inventive flavor profile and others calling the combination unappetizing.