Overview

• The Heinz Tomato Ketchup Smoothie blends Heinz Simply Ketchup with acai sorbet, apple juice, strawberries and raspberries to create a sweet-tangy beverage.
• The smoothie debuted August 6 at select Smoothie King locations in Atlanta, Chicago, Denver, Miami and parts of New York and northern New Jersey and costs $5.70 while supplies last.
• Heinz and Smoothie King spent months refining the recipe to ensure distinct yet balanced ketchup notes amid peak tomato harvest.
• Kraft Heinz vice president Angie Madigan called the concept provocative and Smoothie King vice president Lori Primavera credited extensive testing for the final flavor profile.
• Consumers are invited to share their reactions using the hashtag #KetchupSmoothie as part of the campaign challenging conventional definitions of smoothies.