Overview

• The smoothie pairs Heinz Simply Ketchup with acai sorbet, crisp apple juice, strawberries and raspberries for a savory-sweet taste.
• Priced at $5.70, the limited-time drink is sold at Smoothie King locations in Atlanta, Chicago, Denver, Miami, and the greater New York and northern New Jersey areas.
• Kraft Heinz and Smoothie King executives credit months of R&D for achieving balanced ketchup notes without overpowering the fruit flavors.
• Early tasters have posted mixed impressions online, with thousands sharing their thoughts under the #KetchupSmoothie hashtag.
• The collaboration capitalizes on peak tomato harvest season and the viral question of whether ketchup, made from fruit, can be considered a smoothie.