Overview

• Heinz partners with Mattel to release a pink ‘Barbiecue’ sauce, celebrating Barbie's 65th anniversary and the success of the Barbie movie.
• The sauce is available in limited quantities: 5,000 bottles in the UK and 12,000 in Spain, with broader availability planned.
• The product, which combines Heinz Classic BBQ sauce with vegan mayo, features a pink hue from beetroot extract.
• Social media response was overwhelmingly positive, with hundreds of thousands of likes and comments prompting the product's launch.
• No current plans to sell ‘Barbiecue’ in the US, but Heinz remains open to potential future expansions.