Heinz and Mattel Launch Limited-Edition ‘Barbiecue’ Sauce in the UK and Spain

The pink vegan mayo, inspired by the Barbie movie craze, is now available for purchase online and in select stores.

Heinz partners with Mattel to release a pink ‘Barbiecue’ sauce, celebrating Barbie's 65th anniversary and the success of the Barbie movie.
The sauce is available in limited quantities: 5,000 bottles in the UK and 12,000 in Spain, with broader availability planned.
The product, which combines Heinz Classic BBQ sauce with vegan mayo, features a pink hue from beetroot extract.
Social media response was overwhelmingly positive, with hundreds of thousands of likes and comments prompting the product's launch.
No current plans to sell ‘Barbiecue’ in the US, but Heinz remains open to potential future expansions.