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Heino’s Germany-Themed Chocolate Reaches Shelves as Major Chains Decline to Stock It

Heino blames retailer reluctance on discomfort with overt national branding.

Overview

  • Heino unveiled the black-red-gold bar at the Cologne Chocolate Museum this week.
  • The chocolate is made in Brunsbüttel by Wagner Pralinen and combines dark, sour cherry and caramel chocolates arranged to mirror the flag.
  • Galeria Karstadt Kaufhof is selling the product nationwide from Saturday, with additional availability online and through select specialty retailers.
  • Several big supermarket groups reportedly rejected listings, including Rewe and Edeka, a response Heino and his management link to fears of negative reactions to the patriotic design.
  • The bar is priced at about €8.99 and is pitched as a homage to homeland and a counterpoint to the recent Dubai-Schokolade trend.