Overview

• Heino launched the tri-colored bar at Cologne’s Chocolate Museum as an homage to homeland and tradition.
• The product is made by Wagner Pralinen in Brunsbüttel and positioned as a Made in Germany specialty item.
• Several large supermarket chains reportedly passed on the product, which Heino links to its black-red-gold branding.
• Galeria Karstadt Kaufhof will sell the bar across Germany from August 30, with additional availability online and in select specialty shops.
• BILD names Rewe and Edeka among retailers that declined, a claim neither chain addressed; the 8.99-euro bar combines dark, sour cherry, and caramel chocolates to mirror the national colors.