Overview
- Foster’s will move from 3.7% to 3.4% ABV across the UK from February 2026, Heineken confirmed.
- The reformulation qualifies the lager for the UK’s lower duty rate for beers at 3.4% ABV or below, introduced in 2023.
- Heineken says extensive consumer testing found the new recipe maintains the brand’s taste and drinking experience.
- The company has also signalled a 2.97% price increase for draught products in pubs.
- NIQ data show off-trade Foster’s sales fell 13.7% to £252.8 million in the year to April, as peers including Sol, Carlsberg Pilsner, Coors Light and Grolsch have also reduced strength.