Heineken to Build First Major Brewery in Dubai by 2027

The brewery, a joint venture with Maritime and Mercantile International, marks a significant development in Dubai's evolving alcohol regulations and growing tourism industry.

• Heineken and Dubai-based Maritime and Mercantile International will begin construction of the brewery in late 2025, with completion expected by 2027.
• The facility will produce popular beer brands such as Heineken, Kingfisher, Amstel, and Birra Moretti for the local market.
• Dubai has eased alcohol regulations in recent years, removing a 30% alcohol tax and making personal liquor licenses free to boost tourism and attract expatriates.
• The brewery aims to meet increasing demand from Dubai's growing tourism sector, which saw over 17 million visitors in 2023 and continues to expand.
• The new facility is designed with sustainability in mind, reducing the carbon footprint by cutting reliance on sea freight for beer imports.

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