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Heineken Reports Strong Profits, Announces €1.5 Billion Share Buyback

The Dutch brewer's growth in premium and non-alcoholic beer segments drove an 8.3% profit increase, despite challenges in Europe and currency fluctuations.

  • Heineken's operating profits rose 8.3% to €3.5 billion in 2024, exceeding analyst expectations of 5.3% growth.
  • The company announced a €1.5 billion two-year share buyback plan, signaling confidence in future earnings potential.
  • Premium beer brands like Heineken and Birra Moretti saw strong demand, while non-alcoholic Heineken 0.0 achieved 10% volume growth globally.
  • Despite overall revenue dipping slightly to €36 billion due to currency devaluations, beer volumes grew by 1.6% across all regions.
  • Heineken anticipates 4-8% profit growth in 2025 but warns of challenges from weak consumer sentiment in Europe and inflation in developing markets.
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