Overview
- The Twelfth Collegiate Administrative Court denied Grupo Modelo’s amparo on January 15, siding with Heineken México in the Michelob Ultra–Amstel Ultra case.
- The panel affirmed the challenged judgment and declared the impugned resolution null, leaving a related review without subject matter, according to the session outcome.
- Heineken said the decision confirms Amstel’s clear and differentiated identity and noted the ruling was issued in line with Supreme Court guidance.
- During the session, judges noted Grupo Modelo sought Supreme Court review, but the tribunal had not received notification to transfer the case.
- The dispute dates to Michelob Ultra’s 2016 Mexico launch and Amstel Ultra’s 2018 debut, with IMPI’s 2021 sanction later annulled by the TFJFA, an April 2025 Supreme Court decision recognizing Anheuser-Busch’s image rights, and a September 2025 TFJFA finding of no unfair competition.