Overview
- Heineken México is moving its Welcome Back Paisano initiative into a growth phase that targets 10 new SIX stores and at least 130 hires over the next 24 months.
- The pilot phase opened five stores in Tijuana and Ciudad Juárez and created 15 jobs for people sent back from the United States.
- Fundes, a nonprofit partner, will deliver job training, retail skills, and psycho‑emotional support to help participants adapt and stay employed.
- Openings offer formal pay with legal benefits, and candidates must be 18 or older with completed secondary school and preferably retail experience.
- Company leaders cite more than 160,000 repatriations in 2025 and a nationwide network of about 17,000 SIX shops as reasons the model could scale beyond the border.