Overview
- Heineken México, which announced the beer Friday, began an initial rollout in northern states and Jalisco.
- The new Tecate ICE Light uses Extra Fresh technology that creates a cooling feel in the mouth and throat without changing the flavor or adding menthol notes.
- The beer stays a light lager-style pilsner and features a thermosensitive label that signals when it is at the ideal drinking temperature.
- Production runs at the company’s Monterrey and Meoqui plants, and the process did not require changes to factory infrastructure.
- The launch follows about 18 months of R&D and consumer testing, and the company will track response before expanding to more regions.