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Heineken Lowers Volume Outlook for 2025 After Q3 Slide in Beer Sales

The brewer signals profit will land at the lower end of guidance due to worsening macro volatility.

Overview

  • Heineken now expects 2025 beer volumes to decline modestly, downgrading guidance given earlier this year.
  • Third‑quarter beer volume reached 59.0 million hectolitres, slightly below company‑surveyed expectations and down from both the prior quarter and a year ago.
  • Net sales for the quarter were €7.3 billion with an organic revenue decline of 0.3%.
  • The company says full‑year organic operating profit will come in at the lower end of its 4%–8% target range.
  • Management cited weak demand in Latin America, Europe, and the United States and is reorganising its Amsterdam head office, affecting about 400 roles.