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Heineken Keeps Profit Targets Despite Falling Volumes and Tariff Worries

New clarity from an EU-US trade accord has prompted Heineken to weigh shifting production to the US to address future tariffs.

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Beer volumes fell in Europe amid a prolonged dispute with retailers over price increases

Overview

  • Global beer volumes fell 1.5% to 116.4 million hectolitres in the first half of 2025, missing analysts’ forecast of 117 million.
  • The company upheld its full-year operating profit growth outlook of 4–8%, supported by 2.1% organic sales growth and productivity savings.
  • Growth in Vietnam, India and Mexico was offset by volume declines in Brazil and the United States, reflecting varied regional performance.
  • Delayed pricing talks with major European retailers prompted a 4.7% drop in Western European volumes before agreements were reached.
  • On July 28, Heineken’s shares dropped over 8% as investors fretted that tariff challenges and uncertain consumer spending could weigh on second-half volumes.