Overview
- Van den Brink, 52, will leave the CEO and Executive Board chairman roles on May 31, 2026 after nearly six years in the top job and 28 years at the company.
- He will remain available from June 1 in an eight-month advisory capacity to help ensure a smooth handover.
- The Supervisory Board said it respects his decision and is starting a formal search for a successor, crediting his delivery of EverGreen 2025 and the launch of EverGreen 2030.
- The announcement follows softer beer demand and inflation pressures, with Heineken warning in October that profit would be lower than expected and that 2025 volumes would likely decline.
- Jefferies analysts said they do not anticipate a major strategic shift as Heineken executes EverGreen 2030 and concentrates growth efforts on 17 priority markets.